Showing posts with label blog. Show all posts
Showing posts with label blog. Show all posts

Friday, August 3, 2012

The Return of Susan E - I'm back!

I started this blog nearly a year ago and only did a handful of posts before letting it fall of my list of priorities. But I'm on my way back from Blogher and feeling a bit inspired so I am going to try and give it another go. 

Speaking of being on my way back from Blogher, there is a woman sitting next to me playing a video game with no headphones and it is loud. No one will say anything to her, so I am just sitting here taking it. From my days in the airline business, I know that people can pretty much lose their mind on a plane, not to mention their sensibilities. Common courtesy often goes out the window and damn those people that recline their seats! Sometimes I wish the flight attendants could just hand out big pink slips that read "violation"at the top to publicly embarrass some of these fools. I'll have to do that if i ever own my own carrier:) 

So my first Blogher was a pretty cool experience. Lots of fascinating women from all over the world and with an endless array of interests. Granted some of them were really wacky, but most were people you'd want to get to know better. I was probably most fascinated by the dedication many of them have to their blogs. Some even said they are "addicted" to posting. I wish I could develop that habit. I always thought having a blog seemed like a good outlet, but the bug never quite bit me. 

As look at starting up again, I still am a little stumped at what I will write about. I have a bag full of products from companies that attended blogher with the hope of getting some conversation going surrounding their wares, but I'm not certain that is the way I want to go. If I do, it will certainly be products that I am truly interested in. Probably not the latest teeth-whitening options and I don't think I'll be writing about the vibrators they gave out. Seriously! I couldn't stop laughing, but I happily accepted it. Some of my more "adventurous" friends will be proud. 

Anyway, I will keep thinking and posting. It will come together somehow, someway.

Wednesday, June 15, 2011

Influencer Management on the "Interweb"

It's like the Wild Wild West out there when it comes to identifying and maintaining relationships with influencers to support your brands reputation management efforts. Just staying on top of the latest topic du jour, written by an ever-shifting landscape of influencers can be a challenge. Sure there are mainstay blogs and websites that have emerged and contributors to these are a bit easier to follow, but some are still unsure what they want to be when they grow up and lack accountability.

Probably one of my biggest frustrations are blogs that censor the comments of organizations that attempt to offer legitimate observations about a post in which they are referenced. You can imagine that this becomes even more critical on those occasions when dealing with a blogger who consistently opts to not call for comment. You would probably be shocked at some of the well-established blogs that are offenders. Some of which are funded by organizations that traditionally have had impeccable reputations.

I haven't been able to understand the rationale they must follow where they think that it is acceptable in this day and age of the "interweb" to not allow participation in the conversation they are starting. Journalistic standards notwithstanding, seems to me that this approach runs counter to exactly what social media is all about.

Before I start to make this seem like a rant against any one blog, I'd like to offer one reminder. Regardless of what you might think about a particular organization, keep in mind that in many cases there are communications practitioners serving as representatives who believe their reputation is on the line everyday.

In fact, there is no place in this new world for traditional "spin doctors." Social media has made us all more accountable and forced an evolution in which the survivors will be those that believe their reputation is more important then trying to offer the latest company spin. We are out there. My word is my bond.